Los Angeles World Cup 26 Fan Zone at Downtown Burbank

More Than 12,000 Fans Join the Celebration

Together, the two days brought 12,171 ticketed attendees to the Los Angeles World Cup 26 Fan Zone at Downtown Burbank, while overall visitation to Downtown Burbank reached approximately 77,300.

The turnout showcased exactly what makes Downtown Burbank such a natural gathering place for major community events: a walkable downtown filled with restaurants, shops, entertainment, and public spaces where visitors can turn an event into an entire day out.

Bringing “Soccer for All” to Downtown Burbank

Watching the action was only part of the experience.

In partnership with Burbank Parks & Recreation, the Fan Zone’s Soccer for All activation area gave attendees the opportunity to get involved themselves.

The activation featured 13 interactive booths and activation areas, along with seven inflatable interactive games along San Fernando Boulevard.

Throughout the weekend, Burbank Parks & Recreation distributed 2,000 Fan Zone passports, encouraging visitors to explore the activities throughout the zone. Another 1,800 commemorative scarves were distributed to participants who visited the activation area, giving fans a special keepsake from the weekend.

The soccer pitch was busy, too.

Approximately 500 community members participated in soccer activities, alongside 35 Adaptive Sports athletes, reinforcing one of the most important themes of the weekend: soccer truly is for everyone.

A Culinary Experience with Chef Geoffrey Zakarian

The Downtown Burbank Fan Zone offered more than world-class soccer. It also gave guests the opportunity to experience the World Cup through food with an exclusive Culinary Experience featuring celebrity chef Geoffrey Zakarian.

Guests enjoyed a private terrace overlooking Downtown Burbank, complete with curated food and drink pairings, lounge seating, large LED screens with full match sound, and live pre-match cooking demonstrations from Chef Zakarian.

The limited-capacity experience added an elevated culinary component to the Fan Zone, bringing together great food and the excitement of the World Cup while giving guests a unique way to experience Downtown Burbank.

Live Concerts from Loud Luxury and Bebe Rexha

The celebration didn’t stop when the matches ended. The Downtown Burbank Fan Zone kept the energy going with two major post-match concerts featuring internationally recognized artists.

On Saturday, July 18, electronic music duo Loud Luxury took the stage for a high-energy performance following the day’s World Cup action.

Then, on Sunday, July 19, Grammy-nominated pop star Bebe Rexha headlined the second concert, helping close out the Fan Zone weekend with another unforgettable entertainment experience.

By pairing World Cup viewing with major live music performances, Downtown Burbank created an experience that extended well beyond the matches themselves and gave visitors even more reason to spend the entire day downtown.

A Big Weekend With an Even Bigger Impact

The numbers are exciting, but the success of the Los Angeles World Cup 26 Fan Zone at Downtown Burbank goes beyond tickets, views, and media impressions.

For one weekend, Downtown Burbank became a gathering place for people brought together by a shared love of soccer. Families played games along San Fernando Boulevard. Fans cheered together as they watched the world’s best players compete. Local businesses welcomed increased foot traffic. Visitors experienced everything Downtown Burbank has to offer.

The Fan Zone showcased Downtown Burbank as a vibrant destination for residents and visitors alike while generating concentrated media attention for the city on a national and international scale.

It also demonstrated Burbank’s ability to successfully deliver an Official FIFA-affiliated event, strengthening the city’s position to pursue and host exciting opportunities in the future.