If you are looking to launch your next business in a vibrant, strategic, and future-oriented location, Downtown Burbank delivers on all fronts. Below are key advantages that make it a compelling choice.
1. Exceptional Foot Traffic & 18-Hour Activity
With more than 600 shops and restaurants in a highly walkable environment, Downtown Burbank offers consistent activity throughout the day and into the evening. With 4.1 million annual visitors, your business can benefit from daytime shoppers, late-afternoon diners, and evening visitors, a continuous flow of customers.
2. Large Reach & Strong Household Incomes
The area boasts a population of 2.2 million people within a 20 minute drive-time, giving you access to a wide customer base. The average household income sits at $132,000+, indicating strong purchasing power in the region. These demographics are ideal for businesses that offer value, quality, and experiences.
3. Strategic Location & Accessibility
Downtown Burbank is situated right off the I-5 freeway providing easy regional access and visibility. Additionally, the area has around 9,000 parking spaces for patrons, supporting convenience for customers coming by car, creating high accessibility for both customers and employees.
4. Renowned Local Employers & Destination Brands
Some of the major employers in the area include Warner Bros., Disney, Tesla, and Nickelodeon, meaning a strong daytime workforce and business travel traffic. Retail destination presence includes the largest IKEA in the United States and a top-ranked AMC theater. These factors contribute to an established ecosystem of commerce and brand-driven traffic that your business can plug into.
5. Business-Friendly Incentives
Downtown Burbank offers several incentives to make starting or relocating a business easier:
- No city income tax.
- No gross sales receipt tax.
- Business concierge service to provide assistance with permitting, entitlement processes, and site selection.
- High-speed fiber-optic infrastructure. These incentives reduce overhead and streamline your launch or expansion.
6. Mixed-Use Development & Growth Momentum
There are many significant mixed-use projects proposed, underway, or recently completed that combine retail, residential, office, and hotel space. For example:
- First Street Village at 325 N First St is a mixed residential/commercial development that includes 275 apartments and 18,876 sq. ft. of retail and commercial space.
- Intro Burbank is a 573-unit residential project now leasing at 777 Front St. with retail on the ground level.
This growth means your business will benefit from new nearby residents, more foot traffic, and elevated area profile. More information on development projects can be found here.
7. Walkable Community with Events & Vibrancy
Downtown Burbank is a lively urban district where shopping, dining, offices and entertainment mix organically. The walkable design keeps energy high, and draws visitors from around the region. Annual events generate more than 179,400 visitors annually to Downtown Burbank. For a new business, being part of a neighborhood where people stay, move, and explore on foot is a major plus.
8. Strong Retail & Restaurant Ecosystem
The existing directory includes a wide variety of anchor tenants and nationally-recognized brands, showing the area already supports strong retail and dining businesses. By locating your business here, you gain proximity to complementary tenants, shared customers, and an ecosystem of commerce that helps all businesses thrive.
Key Takeaways
Choosing Downtown Burbank means choosing a location that is accessible, attractive to consumers, supportive of business, and full of growth potential. From incentives to a powerful local economy, this district sets the stage for your next venture to succeed.
Downtown Burbank continues to grow with an exciting lineup of new openings and upcoming arrivals. Below is a snapshot of what’s recently debuted in the district, as well as what’s on the way.
What’s New
Newly Opened
• Gold Union – 151 N San Fernando Blvd
• Tierra Azul Restaurant – 201 E Magnolia Blvd
• TailoredSpace Burbank – 40 E Verdugo Ave
• Miniso – 201 E Magnolia Blvd
• Jam Jam Tea Lab – 128 E Palm
• Lab Lagree – 116 E Olive Ave
• Chubby Dumpling – 124 E Palm
• Tigawok – 132 E Palm
Coming Soon
• Van Leeuwen Ice Cream – 321 N San Fernando Blvd
• Color Me Mine – 162 E Orange Grove Ave
• Crepe Loft – 201 E Magnolia Blvd
• Potato Corner / Incredible Fries – 201 E Magnolia Blvd
• Viva Photo Studio – 201 E Magnolia Blvd
• Skyzone Trampoline Park – 201 E Magnolia Blvd
• C’s Clothing Store – 201 E Magnolia Blvd
• Scum and Villainy Cantina – 346 N 1st St
• H.I.P. High Intensity Pilates – 375 N 1st St
• Fire Wings – 109 E Alameda Ave
• iSmash – 328 N San Fernando Rd
• The Melt – 152 E Palm Ave
• Mom’s Bakery – 409 N Glenoaks Blvd
• Supreme Crab – 109 Palm Ave
• Flow Wine Bar – 325 N First Street